The Art of Choosing Colors for Your Logo
A Guide to Logo Design and Color Theory for Branding A well-designed logo is essential for any business looking to establish a strong brand identity. While color can be an important aspect of a logo, it's important to remember that the logo should look good in black and white first. Adding color is important, but overall, it is secondary to the design of the logo itself. In fact, some logos look best in black and white. Negative logos, for example, are logos that are designed to appear as the negative space. These logos often use black and white to create a striking and memorable design.When it…